Yazar "Aydın, Gökhan" için listeleme
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A comparative study on attitudes towards SMS advertising and mobile application advertising
Aydın, Gökhan; Karamehmet, Bilge (Inderscience Enterprises Ltd, 2017)The objective of the present study is to determine the major factors influencing consumers' attitudes towards two major types of mobile marketing activities: SMS advertising and mobile application advertising. It also ... -
Dijital ekonomide teknoloji bağımlılığı ve çözüm önerileri
Ertemel, Adnan Veysel; Aydın, Gökhan (Turkish Green Crescent Society, 2018)Bu çalışmada dünya genelinde hızla benimsenen yeni teknolojilerinin yol açtığı teknoloji bağımlılığı ele alınmıştır. Çalışmada teknoloji bağımlılığının, dijital ekosistemin üzerine kurulduğu dikkat ekonomisinin doğal bir ... -
Do personality traits and shopping motivations affect social commerce adoption intentions? Evidence from an emerging market
Aydın, Gökhan (Taylor & Francis, 2019)Social commerce has become a hot topic since the beginning of Web 2.0 era; however, relevant research is scarce in emerging economies. This study aims to fill this research gap and answer the main research question of ?what ... -
Effect of demographics on use intention of gamified systems
Aydın, Gökhan (IGI Global, 2018)Gamification has become an influential term in diverse fields ranging from education to systems development and marketing. The recent intensifying emphasis is attributable to enabling technologies and successful practical ... -
Examining social commerce intentions through the uses and gratifications theory
Aydın, Gökhan (IGI Global, 2021)Changes in consumer behavior enabled by social networking technologies is leading to a transformation in e-commerce. Consumers' use of social media sites and relevant technologies for different aspects of shopping has ... -
Examining social commerce intentions through the uses and gratifications theory
Aydın, Gökhan (IGI Global, 2019)Changes in consumer behavior enabled by social networking technologies is leading to a transformation in e-commerce. Consumers' use of social media sites and relevant technologies for different aspects of shopping has ... -
Factors affecting health tourism and international health-care facility choice
Aydın, Gökhan; Karamehmet, Bilge (Emerald Group Publishing Ltd., 2017)Purpose: Health-care tourism has become a major industry in the past decade. Following the increasing activity in health-care tourism, the decision-making process of consumers in choosing an international health-care ... -
Farklı fakültelerde okuyan üniversite öğrencilerinin hasta hakları ve sorumlulukları konusundaki bilgi düzeyinin sağlık kurumu memnuniyetine etkisinin ölçülmesi
Kaya, Zeynep (İstanbul Medipol Üniversitesi Sağlık Bilimleri Enstitüsü, 2019)Son yıllarda ülkemizde özel hastanelerin sayısının ve sektördeki rekabetin arttığı dikkat çekmektedir. Özel hastane yetkililerinin, hastanelerini ön plana çıkarabilmek için hasta ve hasta yakını memnuniyetini artırarak ... -
How to engage consumers through effective social media use-guidelines for consumer goods companies from an emerging market
Aydın, Gökhan; Uray, Nimet; Silahtaroğlu, Gökhan (Universidad de Talca, 2021)This study aims to establish actionable guidelines and provide strategic insights as a means of increasing the social media effectiveness of consumer brands. Post-related factors in addition to the contextual and temporal ... -
Improving health and efficiency with strategic social media use in health organizations: A critical review of the status Quo
Aydın, Gökhan (IGI Global, 2021)The emergence of social networking systems as mainstream applications and an inherent element of daily life is a phenomenon observed throughout the world as the worldwide social media users exceeds 2.7 billion. Similar to ... -
Increasing mobile health application usage among Generation Z members: Evidence from the UTAUT model
Aydın, Gökhan (Emerald Publishing, 2023)PurposeThe acceptance of mobile health (m-health) applications, especially those of a preventive nature, by individuals, is not well understood. Despite the benefits offered by m-health applications in improving and ... -
Insights into mobile health application market via a content analysis of marketplace data with machine learning
Aydın, Gökhan; Silahtaroğlu, Gökhan (Public Library of Science, 2021)Background Despite the benefits offered by an abundance of health applications promoted on app marketplaces (e.g., Google Play Store), the wide adoption of mobile health and e-health apps is yet to come. Objective This ... -
Output factors of ionization chambers and solid state detectors for mobile intraoperative radiotherapy (IORT) accelerator electron beams
Güngör, Görkem; Aydın, Gökhan; Mustafayev, Teuta Zoto; Özyar, Enis (Wiley, 2019)Purpose The electron energy characteristics of mobile intraoperative radiotherapy (IORT) accelerator LIAC((R)) differ from commonly used linear accelerators, thus some of the frequently used detectors can give less accurate ... -
Prevalence and clinical profile of patients with myocardial infarction with non-obstructive coronary arteries in Turkey (MINOCA-TR): A national multi-center, observational study
Kılıç, Salih; Aydın, Gökhan; Çoner, Ali; Kılavuz Doğan, Yasemin; Arıcan Özlük, Özlem; Çelik, Yunus; Ünğan, İsmail; Taşcanov, Mustafa; Düz, Ramazan; Polat, Veli; Özkan, Hakan; Özyaşar, Mehmet; Tülüce, Kamil; Kurt, Devrim; Çetin, Nurullah; Gül, Murat; İnci, Sinan; Yılmaz Coşkun, Fatma; Arı, Hasan; Zoghi, Megdi; Ergene, Oktay; Türk, Uğur Önsel; Gök, Gülay (Turkish Society of Cardiology, 2020)Objective: Myocardial infarction (MI) with non-obstructive coronary arteries (MINOCA) is a relatively new term that is characterized by clinical evidence of MI with normal or near-normal coronary arteries on coronary ... -
Role of personalization in shaping attitudes towards social media ads
Aydın, Gökhan (IGI Global, 2021)The present article aims to understand attitudes towards social media ads, one of the most recent and rapidly growing forms of digital advertisements. So far, little attention has been paid in developing countries to the ... -
Role of personalization in shaping attitudes towards social media ads
Aydın, Gökhan (Igi Global, 2018)The present article aims to understand attitudes towards social media ads, one of the most recent and rapidly growing forms of digital advertisements. So far, little attention has been paid in developing countries to the ... -
Sağlık bilimleri fakültesi öğrencilerinin sağlık okuryazarlık durumu ile sağlıklı yaşam biçimi davranışlarının incelenmesi
Altınok, Fevzi Can (İstanbul Medipol Üniversitesi Sağlık Bilimleri Enstitüsü, 2019)Araştırma İstanbul Medipol Üniversitesi Sağlık Bilimleri Fakültesi öğrencilerinin sağlık okuryazarlık düzeyleri ile sağlıklı yaşam biçimi davranışlarının belirlenmesi ve değişkenler arasındaki ilişkinin değerlendirilmesi ... -
Social media engagement and organic post effectiveness: A roadmap for increasing the effectiveness of social media use in hospitality industry
Aydın, Gökhan (Routledge Journals, Taylor & Francis Ltd, 2020)The present study assessed the social media use behavior of luxury hospitality facilities and offers suggestions to improve organic post effectiveness. All five-star tourism facilities operating in Turkey were incorporated ...